A new beginning.

When we first launched The trū Shrimp Companies, we knew we had a big idea that could transform how the world cultivates shrimp. Since then, we’ve defied conventional aquaculture processes, demonstrated the viability of our technology and disrupted market segments across verticals as diverse as biopolymer formulation, nutritional sciences—and, of course, consumer seafood. But at this point, calling ourselves a “shrimp company” just doesn’t capture everything we do.

 

Moving forward, The trū Shrimp Companies will be known simply as Iterro.
Our new name is a combination of the Latin words for renew (iterum) and earth (terra), which speaks to the heart of our broader mission: to make a significant impact on both our global food supply and our local communities. Don’t worry, you’ll still see our trū passion reflected in each of our products as we grow. But now, they’re all aligned under a name that can grow alongside us.